CRM & Lifecycle Specialist, Barcelona
DraiviDraivi is a fast-growing international performance marketing company, recognized three times on the Financial Times FT1000 list of Europe's fastest-growing companies. With €30M revenue in 2025 and operations across the Nordics, Germany, Spain, Mexico and South Africa, we help lenders and financial service providers acquire customers through data-driven marketing and comparison platforms.
We're looking for someone to build and own our direct marketing channel, with a clear focus on increasing conversion, activation, and retention. You'll take responsibility for how we communicate with our customers in Spain throughout their lifecycle — with Mexico as an additional market that will gradually become part of your scope. You'll work closely with the Head of Direct Marketing based in Helsinki, as well as the Spanish team based in Barcelona, in a role where strategy and execution go hand in hand.
This role is based in Barcelona and we are looking for someone who is motivated to work closely with our local team. We expect the ideal candidate to have fluent proficiency in both Spanish and English.
What you'll be doing
Design and manage automated flows that guide customers through their lifecycle, from first activation to long-term retention
Define the triggers, timing, and segmentation logic behind each direct marketing campaign
Plan the monthly campaign calendar and coordinate copy, creatives, and landing pages
Own campaign execution and use results to continuously refine your approach
Build and enrich audience segments together with the data analytics team
Run continuous A/B tests and use the results to improve open rates, CTR, and conversions
Align CRM messaging with paid acquisition campaigns (Meta, Google, TikTok)
Monitor channel KPIs and overall account health
What we're looking for
2–5 years of experience in CRM, email, SMS, or lifecycle marketing
Strong knowledge of digital marketing
Experience in tech or fintech is a plus
Strong data-driven mindset, comfortable turning insights into action
Good understanding of the full marketing funnel, not just the CRM channel
Able to work independently and manage priorities
Someone who enjoys having end-to-end ownership of their work, from ideation to execution and analysis
A natural testing mentality & always looking for ways to improve
Fluent in both English and Spanish, written and spoken
Familiarity with performance marketing and paid channels (Meta, Google Ads, TikTok) is a plus
We offer you:
Impactful Work: Your work will directly influence the business in Spain. We value initiative and give you the autonomy and trust to drive meaningful change.
Career Growth: We invest in your future with advanced training, mentoring, and hands-on experience, giving you every opportunity to expand your skill set and advance your career.
Vibrant Company Culture: We foster a culture of trust, experimentation, and continuous learning where creativity and results go hand in hand. Our supportive work community is one of our biggest strengths.
Flexible Work Arrangements: We understand the importance of work-life balance. Our flexible working hours and hybrid setup allow you to design a rhythm that supports both productivity and personal well-being.
Exciting Perks: Experience our annual conference trips to incredible destinations like Germany, Croatia, France and Italy. We believe in learning, networking, and having fun in the sun. You will also have the opportunity to visit our head office in Helsinki and work closely with the team.
At Draivi we believe diversity drives innovation. We are committed to fair and unbiased recruitment, ensuring every candidate - regardless of background, gender, ethnicity, age, ability, or identity - is given equal consideration. We value different perspectives and actively encourage individuals from all walks of life to apply. If you're passionate about this role and meet the qualifications, apply and join our team. Your uniqueness is not just welcome, it’s an asset.
If you are based in Barcelona, and direct marketing is what drives you and you're someone who can handle both the analytical and the executional side, we want to hear from you.
How to apply?
The application period is open until May 20th. Applications will be reviewed on a rolling basis.
📅 Apply before May 20th by sending your CV and a short note what relevant experience you have for the role. Applications reviewed on a rolling basis.
🎯 Start date: Q2/2026
🌍 Location: Barcelona