Global Head of Growth & Digital Marketing

Present in 96 countries, we are dedicated to changing the way the world uses energy through advanced electric vehicle charging and energy management systems. We have the headquarters in Barcelona and manufacturing facilities in Spain (Barcelona), and the US (Arlington, Texas). We are rapidly becoming a leading company in the market.

In 2021, we were listed on the New York Stock Exchange (NYSE WBX), allowing us to garner acclaim and win prestigious design awards (the IF Design, Good Design, and RedDot Awards).

In 2022, we acquired ARES (an assembly electronics company) and COIL (Installers of turnkey EV charging solutions). One year later, in 2023, we acquired ABL, the leading German EV charger manufacturer, which has allowed us to have a stronger presence in Europe.

Get in charge with Wallbox!

Wallbox is seeking a Global Head of Growth & Digital Marketing to own and scale our end-to-end digital growth engine, with a primary mandate on B2B demand generation and conversion, while also supporting B2C and Installer acquisition across Europe and the US.

This role is designed for a hands-on digital growth leader who owns the full-funnel strategy and execution, driving scalable, data-driven impact across the entire customer journey. You will combine strategic leadership with deep operational expertise, delivering measurable pipeline and revenue impact across commercial, fleet, enterprise, and partner segments.

You will have full ownership of digital performance, budget, and team, operating in a fast-evolving, highly competitive, and innovation-driven sector.

Key Responsibilities

Growth & Demand Generation Leadership

• Build and scale a world-class, in-house digital growth function.
• Make digital the primary driver of B2B demand, pipeline, and revenue contribution.
• Define and own the global full-funnel growth strategy (awareness → MQL → SQL → revenue).
• Identify and scale new growth opportunities, channels, and experimentation frameworks.
• Act as a change agent, driving a performance-first and data-driven culture across marketing and commercial teams.

Digital Performance & Channels

• Own the global B2B digital demand generation strategy, fully aligned with commercial and sales objectives.
• Drive high-quality lead acquisition for installers, fleets, enterprise customers, utilities, and partners.
• Partner closely with Sales, Sales Ops, and Regional Marketing to ensure pipeline quality, conversion, and revenue impact.
• Lead CRM, marketing automation, and lifecycle marketing strategies to improve lead nurturing, conversion, and retention.
• Own and continuously optimize the global web ecosystem, with a strong focus on UX, CRO, and content performance across audiences.

Paid Media & In-House Media Buying

• Oversee and scale paid digital channels (search, paid social, display, marketplaces, affiliates, etc.) with a strong focus on ROI, CPL, and CAC.
• Manage media planning, budget allocation, bidding strategies, and optimization fully in-house.
• Ensure tight alignment between paid acquisition, landing experiences, and CRM workflows.

Social Media (Organic & Paid)

• Define and lead Wallbox’s global social media strategy with a performance and lead-driven mindset.
• Balance brand storytelling and thought leadership with demand generation, particularly on LinkedIn and other B2B-relevant platforms.
• Ensure social media supports commercial objectives, employer branding, and community engagement.

Data, Analytics & Growth Experimentation

• Champion a data-driven mindset, leveraging analytics, dashboards, and experimentation to guide decisions (CAC, CPL, ROAS, LTV).
• Define and track clear KPIs and performance frameworks across all digital and growth initiatives.
• Drive continuous optimization through A/B testing, attribution modeling, funnel analysis, and experimentation.

Budget, Team & Stakeholder Management

• Lead, develop, and inspire a high-performing digital growth team.
• Own and manage global digital marketing budgets with clear ROI accountability.
• Act as a trusted partner to senior leadership, providing clear insights, performance updates, and strategic recommendations.
• Align digital priorities with Wallbox’s overall growth strategy and regional market needs.
• Foster strong collaboration with brand, product marketing, sales, and regional teams.

Required Experience & Profile

Must-Have

• 10+ years of experience in digital marketing, growth, or performance marketing, with senior leadership exposure
• Proven track record in B2B lead generation at scale, ideally in tech, energy, EV, SaaS, or industrial environments
• Strong experience owning or co-owning CRM and marketing automation platforms (Salesforce & Pardot) in a B2B environment.
• Proven ability to connect digital acquisition channels with CRM workflows and sales pipelines
• Hands-on experience in paid media buying, managed in-house (not agency-led)
• Previous expertise in paid social, especially LinkedIn for B2B
• Experience managing multi-market campaigns across Europe and the U.S.
• Data-driven mindset with strong analytical and attribution skills
• Demonstrated ability to build and scale high-performance teams

Benefits:

• Flexible working hours
• Hybrid work schedule and half Fridays

• Health Insurance
• Flexible compensation tickets valid for transportation, childcare, and restaurant/food delivery apps
  
• Car discounts & special advantages if you choose an EV!
• Variety of breakfast and lunch dishes, every day, at a discounted price at our canteen

*At Wallbox, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We strive to be a more equal-opportunity workplace.