North America eCommerce Media Specialist (USA / CA)
OpellaJob title: North America eCommerce Media Specialist (USA / CA)
Location: Barcelona, Spain
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers.
Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
Find out more about our mission to bring health in your hands at www.opella.com.
About the role
The North America eCommerce Media Specialist will support the North America eCommerce Media Manager in defining and executing the media buying strategy across the region. This role is highly analytical and focused on evaluating current activation setups, identifying incremental growth and efficiency opportunities, and translating performance data into actionable insights and recommendations to shape winning channel strategies and tactics.
Main Responsibilities
Analyze competitive and market dynamics by monitoring local competitors, assessing regional trends, and translating findings into strategic adjustments and tactical recommendations.
Support the definition and execution of eCommerce media buying strategies for Retail Media across eRetailer platforms, providing data-driven insights and strategic guidance.
Convert category and channel data into actionable insights, identifying shopper behavior patterns, campaign optimization opportunities, and new expansion possibilities.
Support budget forecasting and allocation for regional media investments, delivering long- to mid-term forecasts and adapting allocations based on evolving market performance and trends.
Optimize regional advertising spend and keyword strategies, leveraging market intelligence to guide keyword selection, campaign structure, and expansion initiatives
Collaborate with the Center of Excellence (CoE) to ensure continuous knowledge transfer and category insights, enabling the CoE to effectively integrate brand-specific strategies.
Work cross-functionally with internal teams, including local media, sales, and marketing teams, to align media strategies with broader business objectives.
Deliver regular performance reporting and strategic insights, including clear action plans and recommendations to improve ROI and drive growth.
About you:
Proven experience in managing eCommerce media buying campaigns, with hands on experience in Amazon Ads both search and DSP.
In-depth knowledge of the local eCommerce landscape and consumer behavior.
Very Strong analytical skillset
Proven experience converting insights into actionable strategies
Excellent communication abilities both in English and Spanish (fluent in both languages).
Fluent in English; other languages a plus.
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.