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Product Communications Lead, Additive Manufacturing Solutions

HP
4 days ago
Full-time
On-site
Barcelona, Spain
Marketing
Product Communications Lead, Additive Manufacturing Solutions

Description -

Reporting to the Global Head of Print Communications, this role leads communications for HP’s Additive Manufacturing solutions business. The role serves as the global communications point of contact for 3D printing, translating complex technologies, industry use cases, and innovation milestones into clear, credible storytelling that strengthens HP’s leadership in additive manufacturing.

The ideal candidate brings strong judgment, comfort operating in highly technical and industry-driven environments, and the ability to connect business priorities to meaningful external narratives.

Responsibilities

  • Lead global communications for HP’s Additive Manufacturing Solutions business, serving as the primary point of contact for 3D printing communications and a trusted advisor to business leader
  • Develop and execute proactive and reactive communications strategies that advance HP’s position in additive manufacturing, spanning product launches, customer stories, and industry visibility
  • Translate complex technologies and applications into clear, compelling narratives across key verticals (e.g., automotive, industrial), ensuring alignment with HP’s broader innovation and growth priorities
  • Drive communications for major industry moments, including trade shows, events, and ecosystem announcements, maximizing visibility and media engagement (e.g., RAPID + TCT and similar forums)
  • Shape media and influencer engagement strategy within the additive manufacturing and 3D printing ecosystem, including trade media, analysts, and industry stakeholders
  • Partner cross-functionally with business, marketing, analyst relations, and regional teams to ensure alignment, consistency, and impact across geographies and audiences
  • Manage agency partners and external vendors, ensuring strong execution, clear direction, and timely delivery of materials for external publication

Experience Recommended

  • 8+ years of experience in product, corporate, or industry communications, ideally within technology, manufacturing, or industrial sectors
  • Demonstrated ability to balance strategic thinking with hands-on execution
  • Strong ability to communicate complex technical concepts in a clear, credible, and engaging way
  • Demonstrated ability to operate globally and coordinate across regions, stakeholders, and agencies
  • Strong executive presence, sound judgment, and ability to navigate ambiguity and evolving priorities

What Success Looks Like

  • Business leaders trust this role as a strategic, thoughtful communications partner
  • HP’s additive manufacturing narrative is clear, consistent, and connected to overarching HP priorities
  • Teams and agencies are aligned, focused, and delivering high-quality work
  • Risks are anticipated and managed with clarity and confidence
  • Communications effort is intentional, disciplined, and impactful

Sales & Services entity

Job -

Corporate Affairs

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"