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Product Marketing Manager

BizAway
7 days ago
Full-time
On-site
Barcelona, Spain
Marketing
  • Own and drive the go-to-market strategy for new features, product launches, and key initiatives
  • Define and refine product positioning, messaging, and value propositions for different ICPs and personas
  • Collaborate closely with the Product team to translate roadmap and features into customer-facing narratives
  • Work with Marketing to ensure consistent communication across channels (website, campaigns, sales materials, etc.)
  • Enable Sales and Customer Success teams with product storytelling, training, and materials (decks, one-pagers, battlecards)
  • Conduct market, competitor, and customer research to inform positioning and GTM decisions
  • Support product adoption and engagement through clear communication and enablement strategies
  • Measure and optimise GTM performance, messaging effectiveness, and product understanding across teams

Benefits

  • Health Insurance
  • Employee welfare
  • Multicultural environment
  • Remote work and flexibility
  • Euity in the company