Segment Marketer - Transport and Construction Specialist

Shape how Webfleet wins in two of its most valuable segments

We’re now looking for a Segment Marketer to take ownership of how we build demand, relevance, and long-term value in two of our most important verticals: transport and construction.

This is not a generalist role. It’s a deep-focus, high-impact position for someone who knows how to turn insight into positioning, positioning into campaigns, and campaigns into sustained commercial returns.

Your challenge:

• Segment-specific positioning and messaging:

​Translate Webfleet’s core value propositions into segment-relevant language and proof points, reflect their unique needs, and ensure consistency across brand, demand generation, sales, and customer communications. 

• Persona ownership and buyer journey design:

Own buyer and influencer personas for the transport and construction segments, including complex buying committees and make sure content and campaigns speak to the right person, at the right moment, with the right message. 

• Segment-led demand and field marketing:

Partner with our Demand Generation, ABM and Regional teams to shape campaigns and activities that genuinely resonate with transport and construction businesses

• Competitive and market intelligence

Stay ahead of segment-specific market trends, legislation, and competitor moves and act as the internal expert on these segments across marketing and sales

• Market sizing and opportunity prioritization

Help prioritize campaigns, investment, and focus based on segment potential and maturity

• Sales enablement

Support field sales with localized, segment-specific content that strengthens conversations – segment focused sales decks, high quality case studies etc.

Who are you?

You’re likely to be successful in this role if you:

• Have minimal 5 years experience in B2B marketing

• Are comfortable owning and being accountable for an entire element of our go-to-market from end-to-end

• Know how to work across complex, matrixed organisations and influence without authority

• Can move confidently between strategy, messaging, and practical activation

• Are commercially minded and data-informed, without losing sight of brand and narrative

• Bring credibility when working with product, sales, and leadership teams

• Experience in fleet, transport, logistics, construction or SaaS B2B environments is a strong advantage but sophisticated and deep segment thinking matters more than all of them combined.

Why you will love working with us? 

The chance to work in a fast moving, innovative and international team, dealing with different countries and cultures;
A company culture that likes to work hard and play hard. We like to have fun. There is no sense coming to a job everyday if you don’t like the people you work with;
Decisive actions. We don’t like to wait. It’s in our DNA to move forward. So, it only makes sense that we don’t jam the company with lots of layers. We make things happen. Quickly.

Let’s not forget the good stuff!

• Working from home up to 3 days a week;

• 500 euros gross to set up your home office;

• Home office allowance

• Change to work abroad for 40 working days per year;

• Birthday off and volunteering time off;

• Additional health and dental insurance;

• 100% employer funded pension scheme;

• Lunch or childcare vouchers;

• Unlimited Access to LinkedIn Learning;

• Access to Gofluent platform to learn new languages.  

• Employee Assistance Program.

Who are we?

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.  

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. 

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.  

Want to join us?
If that’s a yes, please apply and upload your CV (In English)

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.