Web & App Marketing Analytics Specialist (m/f/d)

The Swiss-based DocMorris AG is a leading company in the fields of online pharmacy, marketplace and professional healthcare with strong brands in Germany and other European countries. With its business model, DocMorris offers its patients, customers and partners a broad range of products and services. In doing so, DocMorris is pursuing its vision of creating a digital health ecosystem for everyone to manage their health in one click.

In Spain and France, the company operates the leading marketplace for health and personal care products in Southern Europe. With an innovative business model, our marketplace does not manage stock or warehouses, it integrates the catalog of products, pricing, and stock levels of the most important and trusted off-line pharmacies in a single website, achieving 24h delivery service for more than 200.000 products and 10.000 brands from more than 1.000 pharmacies and health stores. Our business model and service have received several awards like the prize for Best Webshop in Spain as well as the Best Mobile App from the E-Commerce Awards.

• Be the main analytics contact for all Marketing teams, understanding their reporting needs, KPIs, and decision workflows.
• Translate marketing requirements into technical tracking specifications, ensuring clean, accurate, and privacy-compliant data collection across Web and App platforms.
• Collaborate closely with our Tech teams to design, validate, and maintain a robust tracking landscape (client-side and server-side).
• Across the multiple marketing analytics tools in our data ecosystem, ensure high data quality, monitor tracking health, and proactively identify issues or improvement opportunities.
• Train and support Marketing users in the use of analytics tools and reporting dashboards.
• Stay informed about trends in tracking technology, attribution, privacy regulation, and marketing measurement to bring this knowledge back into our marketing setup.
• Conduct deep-dive analyses on user behavior, funnels, and campaign effectiveness to uncover optimization opportunities and growth drivers.
• Develop dashboards and reports that deliver actionable insights and help Marketing teams optimize campaign performance and user journeys.

• Minimum 3 years of experience as a Web & App Marketing Analytics Specialist or similar role, in a customer-centric company, preferably e-commerce, transactional marketplace, or e-health.
• Degree in Marketing, Business, Statistics, Data or similar fields.
• Strong knowledge of marketing analytics tools (e.g., AppsFlyer, Exactag, Braze, GTM, GA4…) and how they integrate into a broader data ecosystem.
• Solid understanding of modern tracking architectures, including client-side and server-side tracking, consent implications, and privacy-driven changes (e.g., cookie deprecation, ATT).
• Excellent communication skills in English, with the ability to translate complex technical and analytical concepts into clear, actionable insights/requirements for both technical and non-technical stakeholders.
• Strong problem-solving skills and attention to detail, with a proactive and pragmatic mindset continuously striving to optimize processes and improve data quality.

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Our Benefits

• Ticket restaurant 11€/day worked

• 25 days of holiday

• Birthday day-off + 50€ voucher to spend on our website!

• Health insurance with Sanitas is paid by PromoFarma (for those who want it!)

• Social benefits package. You can dedicate a part of your gross salary to Ticket Transport or Nursery.

• Opportunity to participate in the employee participation program (stock options)

• 10% discount on our website on each purchase and up to 30% discount on DocMorris branded products

• Access to eLearning platforms such as LinkedIn Learning

• Individual training opportunities and budget for personal development

• Access to corporate wellness plattform "Wellhub" (ex Gympass) with various offers on gyms, studios, guided classes, workouts and wellness app

• Access to mobile consultations with medical specialists, lawyers or veterinarians via "Doctor i "

• Great employee events and annual company celebrations