Lead Product Manager (Growth & Lifecylce)
The Knot WorldwideWHAT WE DO MATTERS:
At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
ABOUT THE ROLE AND OUR TEAM:
The Growth & Lifecycle zone at The Knot Worldwide owns how couples enter their planning journey and how they keep moving through it. As Lead Product Manager, Acquisition, you will bring an entrepreneurial spirit, creative problem-solving, and user-centric design thinking to own the strategic direction of our top-of-funnel experiences: how couples discover us, what they experience before they ever log in, and how they cross from anonymous visitor to known couple.
You will serve as the strategic lead for the Acquisition squad, accountable for top-of-funnel vision, the logged-out experience, and high-impact outcomes that turn demand into account creation and a seamless handoff into the broader planning ecosystem. Reporting to the Senior Director of Product, Growth & Lifecycle, you will partner closely with executive stakeholders as well as exceptional engineering, design, data science, and marketing team members across our Barcelona and US hubs. We are looking for a seasoned product leader who thrives in ambiguity, sets forward-thinking strategy, surfaces risk early, and prioritizes outcomes over outputs to drive meaningful business growth.
RESPONSIBILITIES:
- Put Users First: Work closely with our analytics and research teams to gather qualitative and quantitative insights directly from users, keeping customer needs at the center of product decisions.
- Set Strategic Direction: Establish the forward-thinking strategy and 1-to-2 year roadmap for top-of-funnel couple acquisition, with a clear, defensible point of view on how paid and organic growth reinforce each other.
- Drive Outcome-Focused Execution: Ensure every bet ties to a clear user problem, learning agenda, and key business metric; adapt plans dynamically when data or customer problems shift.
- Own Logged-Out Surfaces: Lead the strategy for the logged-out experience, driving clarity on surface ownership between acquisition and partner teams while aligning cross-functional leadership on strategic recommendations.
- Champion SEO, GEO & LLM Discoverability: Partner with Marketing to set and execute our SEO, GEO, and LLM-discoverability strategy—determining how our surfaces appear across search and AI answer engines, crawl permissions, and risk/opportunity measurement.
- Optimize Conversion & Merchandising: Combine keen aesthetics, brand presence, and relentless experimentation on acquisition surfaces to drive conversion from visitor to account creation.
- Ensure Ecosystem Cohesion: Own account creation and sign-in, maintaining high quality and cohesion during the handoff into the core planning experience across The Knot.
- Co-Pilot Cross-Functionally: Collaborate with Consumer Marketing and Product Marketing leads as embedded squad members to rapidly build, test, and scale landing pages and green-field growth initiatives.
- Own Trade-Offs & Executive Alignment: Present strategic bets, quantitative models, and trade-offs to zone and executive leadership, making tough, smart cut-line decisions on roadmap priorities.
SUCCESSFUL PRINCIPAL PRODUCT MANAGER CANDIDATES HAVE:
- 7+ years of product management experience, with a proven track record of driving complex, high-impact growth, logged-out web acquisition, or consumer-scale initiatives.
- Strategic & Greenfield Expertise: Demonstrated success in setting strategic direction and helping ideate, launch, and scale new consumer-facing products and experiences that drive business growth.
- Search & AI Discoverability Fluency: Command of SEO and the emerging GEO and LLM-discoverability space, acting as a credible strategic product partner.
- User-Centered & Experimentation Mindset: Strong CRO, merchandising instincts, keen aesthetics, and deep user empathy, backed by a disciplined habit of A/B testing and design-centered problem solving.
- Data Mastery: Proficiency with analytics and research tools to define metrics precisely, reason through funnel and cohort effects, and use rigorous analysis to defend decisions.
- Executive Presence & Collaboration: Exceptional communication skills with a track record of driving alignment, building strong cross-functional relationships, and partnering effectively with executives and engineering teams.
- Natural Prioritization: Strong instinct for what matters most, with a history of making smart trade-offs and evaluating success through outcomes over outputs.
- Autonomy & Risk Management: Operating maturity to own product strategy through ambiguity and proactively resolve cross-functional execution risks.
- Language Skills: Excellent written and verbal communication in English; Spanish fluency is a plus given our Barcelona hub.
- Domain Passion: Passionate about helping users solve big problems and making life's most meaningful planning moments joyful instead of stressful.
WORK MODEL: This role is Together@TKWW-eligible and based at our Barcelona hub. You will work in the office two days a week as part of our hybrid work model.
#LI-Hybrid
#professional
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.
WHAT WE LOVE ABOUT YOU:
- Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
- Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
- Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
- Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
- For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
- For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.
__
US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.