Nature's Variety Brand Manager
Affinity Petcare
7 days ago
Full-time
On-site
Barcelona, Barcelona, Spain
Marketing
Description
Your Role
We are looking for a Brand Manager Spain for the Nature’s Variety team, who will report to the Global Marketing Manager. In this role, you will be responsible for developing Nature’s Variety in Spain, constantly identifying opportunities for growth and owning the brand’s strategy and plans execution.
What you will do
● Market analysis and brand monitoring: monthly analysis of the competitive landscape and of the brand performance to proactively identify growth opportunities
● Brand Performance Tracking: monitor and analyze brand performance metrics adjusting strategies as necessary to achieve business goals
● Definition of the annual brand plans for Nature’s Variety in Spain based on the brand’s strategy and objectives: including media & communication strategy and consumer promotion activities in order to boost the brand’s awareness and sales
● Manage Marketing & Promotional budget ensuring efficient resources allocation to deliver results and to ensure a healthy P&L
● Implement and follow up communication & media strategy together with media team to ensure an effective brand impact in all customer journey
● Support in Global Innovation projects and their execution in the country of scope
●Cross-Functional collaboration: build strong, trusted relationships with other departments (sales development, sales, NPD, regulatory…) to ensure cohesive brand execution across all touchpoints
What we are looking for
- Bachelor’s degree in Business administration, Marketing or similar
- Proven experience in a Brand Management position, ideally with more than 5 years in a related or equivalent position
- Digital Marketing knowledge: experience managing digital campaigns and digital marketing tools, platforms and metrics.
- Ability to analyze and interpret performance data and make recommendations to optimize the effectiveness of the marketing activities
- Fluent in English and Spanish
- Strong project management and organizational skills, proving experience of working and delivering multiple projects.
- Leadership, influencing & communication skills
What we offer
● Hybrid working model
● Flexible working hours
● Ticket Restaurants
● Pension plan
● Fully equipped Gym
● Breakfast and fresh fruit
● Affinity University platform: Professional development opportunities for employees at different stages of their careers, acknowledging diverse career paths.
● Pet-friendly office
● Celebrations & Fun
If you don’t meet all the requirements, don’t worry. We value diverse backgrounds and encourage you to apply anyway. Your application will be thoughtfully reviewed!
We cultivate an inclusive culture that celebrates diversity. We firmly believe that embracing a variety of perspectives is integral to both our company’s success and the strength of our team. That’s why we are committed to providing equal opportunities for all.
Our Company
Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.
We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.
So, what are you waiting for? Join our team to leave your footprint!
Want to know more about us?
Follow us on LinkedIn for the latest updates and job opportunities. You can also follow us on Instagram 👉 @affinitycareers to learn more about life at Affinity and hear from our team.