Senior Digital Analyst

Role Overview 
The Senior Digital Analyst is responsible for delivering actionable insights across Euroleague Basketball’s Direct-to-Consumer (D2C) ecosystem, enabling data-driven decisions that support fan acquisition, engagement, retention and digital revenue growth.

The role sits within the Business Intelligence function and collaborates closely with Digital Acquisition, CRM & Loyalty, Product, Data, Marketing Technology and Content teams to measure digital performance, answer business questions and identify opportunities for optimisation. 

The position provides visibility into the performance of Euroleague Basketball’s D2C ecosystem, which connects the organisation’s digital touchpoints and enables integrated fan experiences across content, commerce and play. Particular emphasis is placed on understanding the drivers of Weekly Active Users (WAU), retention, recurrence and monetisation, helping support the organisation’s digital growth objectives. 

The role covers analytics across the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, fan identity solution, digital advertising activities and acquisition channels, translating data into insights that support product, marketing and commercial decision-making. 

Major Responsibilities 
• Analyse performance across the Direct-to-Consumer ecosystem, encompassing the website, mobile application, OTT, Fantasy, commerce, CRM and loyalty initiatives, and fan identity solution.
• Monitor and analyse key performance indicators across acquisition, engagement, retention, conversion and monetisation, producing reporting and insights that support business decision-making. 
• Develop and maintain recurring reports, dashboards and performance summaries to provide visibility into digital business performance. 
• Conduct cohort, funnel and behavioural analyses to identify trends, opportunities and risks throughout the fan lifecycle. 
• Analyse acquisition channel performance across paid, owned and earned media, including digital advertising, SEO, ASO, social media and affiliate channels. 
• Analyse customer journeys and user behaviour to identify opportunities to improve engagement, retention and conversion outcomes. 
• Evaluate monetisation performance and key commercial metrics, including ARPU, CAC, LTV and churn, to support growth and revenue objectives. 
• Identify actionable insights and recommendations that support fan growth, retention and digital revenue optimisation. 
• Partner with Digital Acquisition, CRM & Loyalty, , Product, Data and Marketing Technology teams to ensure effective measurement, reporting and interpretation of digital performance. 
• Collaborate with Business Intelligence colleagues to align digital performance insights with broader commercial objectives and reporting frameworks. 
• Translate business questions into analytical approaches and communicate findings and recommendations to stakeholders in a clear and structured manner. 
• Provide analytical support for club-related digital initiatives and contribute to the sharing of digital performance insights and best practices when required. 

Person Specification 
• 4–5 years of experience in a digital analytics role, with responsibility for analysing digital products, customer behaviour and business performance. 
• Strong understanding of acquisition, engagement, retention and monetisation metrics, including ARPU, CAC, LTV and churn. 
• Exposure to sports, media, entertainment, subscription, OTT or other digital consumerfocused environments is considered advantageous. 
• Proficiency in digital analytics platforms such as Google Analytics 4 or equivalent solutions, together with business intelligence and data visualisation tools such as Power BI, Tableau, Looker or similar platforms. 
• Advanced analytical capabilities, including cohort, funnel, retention and behavioural analyses, with the ability to interpret complex datasets and translate findings into actionable business recommendations. 
• Understanding of digital marketing performance measurement, attribution principles and customer journey analytics. 
• Working knowledge of SQL and data querying techniques is desirable. 
• Strong analytical and problem-solving capabilities, with high attention to detail and commitment to data accuracy. 
• Ability to communicate analytical concepts and findings effectively to both technical and non-technical stakeholders. 
• Strong organisational skills, with the ability to manage multiple priorities and work effectively across cross-functional teams. 
• Ability to challenge assumptions, apply critical thinking and provide evidence-based recommendations. 
• Bachelor's degree in a relevant discipline. A quantitative, business, digital or analytical background is preferred. • Fluent in English; additional European languages are a plus. • Holds EU nationality and/or a valid residency/work permit for Spain.