Platform Growth Lead

About Softonic

At Softonic, people come first. We’re a multicultural team passionate about building digital experiences used by millions of users worldwide. Guided by a fail fast, learn faster mindset, we encourage curiosity, experimentation, and continuous improvement, to make a real impact.

Our culture is shaped by four principles:

• Step up: Take ownership and act with integrity.

• Work smart: Focus on impact and efficiency.

• One team: Collaborate openly and support each other.

• Think big: Stay curious and challenge the status quo.

Team up with us to grow your career in an international, collaborative, and people-focused company where your ideas matter and your work reaches a global audience.

About the Role

We are looking for a product oriented Growth Lead to take ownership of our developer platform, the Softonic Publisher Center, and help scale it from an early-stage initiative into a meaningful growth engine for the company. Not only actively drive go-to-market initiatives, developer acquisition efforts, communication strategies, experimentation programs, and growth opportunities, but also define product requirements and roadmap priorities necessary in order to reach our goals.

This is a highly cross-functional role sitting at the intersection of Product, Growth, Marketing and Monetization, responsible for driving adoption, engagement, retention, and monetization of the platform, while ensuring developers understand our value proposition and choose us as a distribution partner. Ideal for someone who enjoys both strategic thinking and hands-on execution, comfortable working in ambiguity, and motivated by building and scaling new products.

Key responsibilities

Platform Growth

• Take end-to-end ownership of the Developer Platform's growth and success

• Define and execute initiatives to increase developer acquisition, activation, engagement, retention, and monetization

• Identify growth opportunities through research, data analysis, customer feedback, and experimentation

• Continuously improve the developer journey from discovery to activation and long-term engagement

Product Strategy and Execution

• Define product priorities and roadmap in collaboration with leadership and engineering teams

• Translate business objectives into product initiatives, requirements, and measurable outcomes

• Work closely with design, engineering, analytics, and stakeholders to deliver impactful solutions

• Validate assumptions through rapid experimentation and iterative learning

Lead Go-To-Market Initiatives

• Coordinate launch plans, communication strategies, onboarding programs, and adoption campaigns

• Partner with marketing and product teams to increase awareness and visibility of the platform

• Ensure developers clearly understand the value proposition and available opportunities

• Identify and execute initiatives that improve developer engagement and platform adoption

Build Developer Relationships

• Understand developer needs, motivations, pain points, and workflows

• Conduct interviews, gather feedback, and use insights to improve both product and positioning

• Act as the voice of developers within the organization

Measure and Optimize

• Define and monitor key platform metrics and use data to prioritize investments and validate outcomes

• Build a strong understanding of acquisition funnels, activation, retention, engagement, and monetization performance

• Develop reporting and insights that support decision-making across teams

Must have

• 3–6 years of experience in Product Management, Growth, Product Marketing, SaaS, Marketplace, or related roles

• Experience working on B2B SaaS products, platforms, marketplaces, or subscription-based businesses

• Proven track record of driving growth, adoption, engagement, or monetization initiatives

• Strong product discovery and problem-solving capabilities

• Excellent understanding of growth frameworks, experimentation, and customer acquisition, especially of subscription based or SaaS products

• Ability to define KPIs and use data to guide decisions

• Comfortable working with funnels, retention metrics, activation metrics, and SaaS performance indicators

• Strong communication, organization and multiple (cross-functional) stakeholder management skills

Why Softonic?

• Private Health Care

• Hybrid Work Model (3 days on-site per week in Poblenou area)

• Flexible remote work options during certain periods of the year

• Flexible Spending Plan & Free Tax Consultant

• Learning & Development: Language Classes (English, Spanish, Catalan) and Training Program

• Workplace Amenities: Dining Room, Gaming Room, Terraces, and complimentary fresh fruit, coffee, snacks, and drinks

• Team & Social Events: Pizza & Beers every Thursday

• Lifestyle Benefits: Discounts at gyms and restaurants

• Additional Time Off: Birthday leave

• Choice of Equipment: Mac or Windows laptop

Softonic is committed to equal opportunity and does not discriminate on the basis of race, religious beliefs, color, gender, age, citizenship, origins, disability, sexual orientation, sexual identity, background, marital status, or any other characteristic. If you need any specific accommodation/adaptation due to a disability during the recruitment process, please send us an email to recruitment@softonic.com with your request and we'll contact you.

You are welcome to share your pronouns in your application (e.g., she/her, he/him, they/them).