As an experienced and versatile Senior Marketing Specialist, you will provide hands-on support to our Team Lead Marketing Europe West & South, based in Spain. The ideal candidate will have at least 5 years of proven experience across all facets of marketing, but mainly focus on digital and growth marketing (B2B); events, and offline channels are a plus. You will play a key role in executing and coordinating mainly digital marketing activities, ensuring projects are delivered effectively and on time.
Your responsibilities will include:
- In this role, you support the Team Lead in planning, developing, and executing integrated marketing campaigns across digital, events, offline, and print channels.
- You take ownership of coordinating digital marketing activities, including content creation, social media management, email marketing, and paid advertising.
- You help organize and promote both in-person and virtual events, such as webinars, trade shows, and conferences.
- Part of your remit is to contribute to the creation of marketing materials, including presentations, brochures, and other promotional assets.
- You monitor campaign performance, compile reports, and translate results into actionable recommendations for optimization.
- Collaboration is key: you work closely with internal teams and, when needed, with external vendors, agencies, and partners.
- You ensure brand consistency across all marketing initiatives.
- You stay current with industry trends, emerging best practices, and competitor activities, and you share relevant insights with the team.
- You report to the Team Lead Marketing Europe West & South and partner closely with DocuWare’s global marketing team and the Spanish sales team.